On April 1, 1999, Dongguan Jiajing printing materials Co., Ltd. (the predecessor of Jiajing Technology) was officially established, and the first workshop of Jiajing began to put into production water-based ink products. Chen Jianqiang, the founder of the company, drew a solid and firm triangle and the initials "C" as the company's trademark. Since then, "Jiajing CC trademark" has accompanied Jiajing for 20 years, witnessing the development of Jiajing from a team of only a few people to a team of more than 200 people; witnessing the relocation of Jiajing four times to expand the production capacity of new plants; witnessing the layout of Jiajing sales network from the whole country to the world.

佳景原CC商标

Seven years ago, Jiajing established the Department of international trade and began to cooperate with overseas direct sales and distribution customers. In several exchanges with foreign customers, it is found that when customers describe their foreign counterparts' products, they use brand names to refer to them, while when describing Jiajing products, they will quote "ink products from China" to describe them. Chen Jianqiang, the founder of the company, saw the necessity of transformation from promoting Jiajing products to building Jiajing brand: "we should look at the global market, make Jiajing brand deeper into the hearts of customers, upgrade the brand image, improve the product quality, and improve the service quality, all of which are indispensable." As a result, a brand-new Jiajing brand image containing the company's 20-year corporate culture and core competitiveness was officially launched.

佳景全新商标

Brand trademark meaning

The English brand name of the company "kagem" [K ː D ʒ em] is similar to the homophony of "Jiajing". "Ka" is the soul, representing the craftsman spirit of Jiajing. "Gem" is a gem, essence and best quality. It means that Jiajing has always adhered to the craftsmanship spirit of keeping improving for many years to provide customers with the best quality products.

The company's new trademark is composed of the English brand name initial "K" and the old trademark letter "C". The old trademark letter "C" has become a solid base for the new English initial letter "K", supporting its upward development. There is a water drop between the two letters, which is consistent with the product characteristics of the environmental friendly water-based printing materials that Jiajing focuses on R & D, production and sales. In addition, the overall outline of the new logo is similar to the OK gesture. Over the past 20 years, Jiajing has been a reliable partner of customers. Guided by the requirements of customers and combined with the actual printing conditions, Jiajing has provided thousands of customers with customized environmental protection printing solutions. "Win win cooperation, seek common development", Jiajing ink will continue to "provide customers with stable and excellent quality products and professional and timely services, and become a partner in building customers' core competitiveness".

Brand image display

Finally, I sincerely thank all partners and colleagues for their support to Jiajing technology along the way. Jiajing will take a new look, with the vision of building a global leading brand of water-based inks. We will continue to promote the technological innovation and popularization of environmental friendly water-based inks, work hand in hand with all partners to create a new future.